Sunday, February 10, 2013

Yiddish Shirley Temple says, Eat Quaker Puffed Wheat

From the Forward 1937.


  1. Just when I thought I had seen everything...

  2. Oh, there's lots more to see.

  3. Two points:

    1) By far the best part of this is the phonetic spelling of Shirley. I'm sure they didn't pronounce the "r," so it would've come out Shoiley. Shoiley has to get up oily to go to woik. Gotta love New York. Of course, this could just be the approximation of the "uh" sound of the "er" in "Shirley," but still.

    2) Didn't know they were into whole wheat then! "A 100% whole wheat cereal that's extra good!" Yum!

  4. Also note that old Tante Jemima has had several makeovers since 1937, baruch Hashem. And those five identical kids getting their Vitamin B on the upper right are undoubtedly the Dionne quintuplets; Google confirms that they were touting Quaker products at that time in the English-language press.

    1. Aunt Jemimah, we hardly knew ya. Not just her, either. Her husband (Uncle Ben, he of the converted rice and Lets Make A Deal (door number 2))has gotten the extreme makeover, food edition, treatment too. Even the Charedi looking guy in the bottom has been upgraded. Actually, just last year he was upgraded again.

      But the Chafetz Chayim Foundation picture never changes. Still the same picture of whoeveritis, forever frozen . . .



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