Reduce sexual desire with "nonichai", basil and cinnamon!?

Is this a joke? I'm not sure if I'm speechless or not yet because I'm speechless.

Nonichai, is some kind of a sugar pill (actually, it contains "Noni, Basil, and Cinnamon") and is supposedly being marketed to Orthodox men to decrease sexual desire. And it says it is "Certified Kosher by Vaad Harabbonim of Flatbush"

Reduce Desire

(for men and boys 13 years and older)

Who would get benefit from Nonichai Reduce Desire Herbal Formula? Orthodox Jewish Males at one time or another.

1. By Jewish law the husband is not allowed to have marital relations with his wife when she is nida (having her period). This may take as long as 12 to 15 days
2. After giving birth the wife can be nida for many weeks.
3. Often men have to travel without their wives for extended periods of time.
4. Boys who are either students or not yet married are constantly bothered and their thoughts are distracted. They would definitely benefit and find their ability to study would be improved if they could temporarily reduce their desires and put their energies totally into learning Torah. Needless to say they could also concentrate better on their davening.
5. it is well understood that bachelors and divorced men would also greatly benefit by temporarily reducing their desires.

I couldn't make this up.